Saturday, 7 November 2015

Your ultimate dress fancies socks' drawer

Would you like to have some suggestion ?
Here we are.
In your socks' drawer you can't miss :

1 The Vanisee
2 The Chevron
3 The Pied de Poule
4 The Pin Dots
5 The Salt and Pepper
6 The Retro Vertical Stripes '30
7 The Prince of Wales

This could be your ultimate dress fancies socks' drawer. You can play with colors and yarns..
Enjoy !

Bresciani socks on line :

Saturday, 10 October 2015

Is technology improving the quality ?

Difficult to answer.
I can tell we have in our archives cotton dated back '60, which apparently is better quality than the cotton we have today. At that time the cotton were picked up by hands, and majority of the processes were made by hands. Now the technology reached standards of quality for sure superiors, but the quality of the raw material (maybe the pollution, maybe the quest of the profit, maybe too much production ?) seems to be lower.
The same for the other yarns (more or less). Keeping in mind that the new rules (Reach regulation first) changed the chemicals can be used to dye the yarn (and this is good for sure for the health of the consumers), the color, for example, can't be fixed as it can be in the past.

Different is the impact of the technology on production. New machines are for sure more performing than the old ones. The difference is in the process after the production (the famous 12 "by hands" steps we have to complete the production and finishing process). We do exactly as they were made 40 years ago. More expensive for sure, but not comparable in terms of quality to the modern technologies on the market.

Maybe because trough the hands we put also our heart in our products..

Bresciani factory in the '70

Monday, 21 September 2015

What's happening in Russia

We don't want to talk about the political and economic situation in Russia, as we are for sure not in the position to give an explanation to that, but we can see how this difficult moment is influencing the fashion business.

During the last 10 years mostly of the European fashion brands (specially in the shoes business), have grown or survived thanks to the Russian and Chinese shops and department stores.

It is clear the Russian people like very much the "Made in Italy" and they appreciate the quality of Italian productions. A lot of Companies concentrated their efforts on Russian market because they had no alternatives (European market is still weak and the euro was strong to the US dollars), so they are now depending from this market almost completely.

The situation is now that several brands are in big troubles because they see their seasonal sales going down from 30% to 40%. 

The ruble is now about 75 to the euro. Comparing to the 42 we had before the crisis, you have the figure of the situation.

The loss of sales is not only in the Russian territories, but in Europe too. Paris, London, Milan...all the major cities are feeling the lack of Russian buyers in their shops.

Luckly the russian consumer is not moving into buying lower quality goods, but is just waiting for the prices go back to normal, to re start buying his favorite brand. So it seems this is just a temporary situation, but the question is now : when everything will go back to normal ?

Saturday, 29 August 2015

Ready for the Autumn's proposals ?

Another Summer has gone and we are now moving in to a cooler season. 

We faced the devaluation of the Russian ruble, the Chinese stock market's crisis and we noted the excellent result of second quarter of the US economy.

My personal feeling is that these turbulence will anyway head to a change of the way the consumers buy. Maybe the bold designs and colors of last seasons will be held in the drawers for a while. But the trends today are changing really quickly and it is hard to guess what will really happen.

For sure the Summer's trend was to go sock less and we sold a lot of "ghost" socks. Not really fun for us, as nobody can see our work.

Coming back to Winter 15 :

The Sock Hop New York. Proposal of Bresciani socks for Fall

70% cashmere 30% silk fancies

Merino Australian wool
Have a great Autumn !

Friday, 24 July 2015

The needle

At the beginning there was the needle.
Actually a lot of needles.
All together doing a round dance. Some were playing with thicker threads, some were playing with thinner threads.
And as if by magic, things were coming out.
Very nice thing indeed.
They were meeting threads from all the world.
Threads of all the colors of the rainbow.
They were playing and thing were coming out.
And people were happy to wear them.