Saturday, 19 March 2016

No-socks look. Are you sure ?

It is quite normal we are strongly hoping that the warm season will not bring another time this fashion of the no-socks look.
We already highlighted why this is not good for your skin, also in the case you are wearing good shoes.
Going deeper in the discussion we are asking ourselves if this look is related to the fact that now 90% of socks' collections are "one size" with elastan.
Even the best quality sock with elastan can't compete in lightness and transpiration with a 100% natural cotton sock. The elastan is making in any case the sock heavier and influencing the transpiration of your feet.
So...

IF YOU ARE NOT WEARING SOCKS DURING WARM SEASON BECAUSE YOU FEEL UNCOMFORTABLE WITH YOUR "ONE SIZE" SOCKS, DID YOU EVER TRY TO WEAR 100% NATURAL COTTON ?

please try and I guess you will find a difference... a big difference...

100% Extrafine Natural cotton

Saturday, 5 March 2016

It all about money ?






It could be only all about money, but there actually is something more.
It's about the passion we have for our job.
It's about creating something special and unique, selecting the best yarns, finding the best fitting...
And to see your name in the best windows in the world...


Thanks to all the people who grant us their preference buying our products !

Monday, 18 January 2016

Pitti 89

Winter 16 previews


...and another Pitti is gone.
More and more public relations, press and advertising during the show. And that's good.
But Pitti is born as a trade show (and luckly still it is). 
It is the occasion to meet our retailers, share info, discuss trends and do our job : collecting orders for the Winter 16 season.
For medium/small Companies it is the only occasion to have the collection on the stage.
Most of the Companies attending don't have the power to attend the fashion weeks, catwalks or to place their collection in the big show rooms.
So Pitti it is an unique occasion to meet old and new customers.
And to have a little press.
I will not talk about the trends as you will easily find all the info on the web, but I can tell that exhibitors were happy about the trade, notwithstanding the world's complicate financial and political situation.
About our collection : also this season we have our "classic" collection and our "unica" casual collection. Two completely different concepts. Two completely different kind of retailers and final consumers. Both collection did their job very well. So...

Long life to Pitti !

See you in June.

Saturday, 12 December 2015

Cashmere and silk T shirt




70% cashmere 30% silk T shirt. Cariaggi yarn. This is the finest item we have in our underwear collection, available in white and in black.
A dream to wear : soft and light.