Saturday, 14 May 2016

Web changed the market's rules

As producers, we produce for our Bresciani brand but we produce for other brands too.
The situation is that Bresciani is growing season by season.
Why ?
I believe the web is the main reason.
People has now the tools to look for the best value for price and compare all the different brands.
Small brands have now the power to communicate their products without investing millions in advertising (by the way, this is money that small Companies never had).
This mean that we can invest all the money in keeping the quality and the service.
It feels like to be the old artisan in a small laboratory based in a little village in the most remote village up in the mountains, who magically has the power to open his windows to the entire world.
Customer fell that behind the brand there is real people, not only managers, marketing services, call centers... Of course this is for better or for worse. But it seems the consumers are appreciating this "back to the past".
What is the key point ? The key point is that fashion is fashion. Customers are always looking for something new and keeping the attention on the brand during the years is really difficult.
But in this case too something is changing. Maybe due to the crisis, people is more and more looking for something that will not be influenced by the passing.
Our "evergreen" styles are the best sellers...
It is actually a long and complicate discussion and...we have too much work to do and so little time for discussing...

Have a great week end !

Saturday, 19 March 2016

No-socks look. Are you sure ?

It is quite normal we are strongly hoping that the warm season will not bring another time this fashion of the no-socks look.
We already highlighted why this is not good for your skin, also in the case you are wearing good shoes.
Going deeper in the discussion we are asking ourselves if this look is related to the fact that now 90% of socks' collections are "one size" with elastan.
Even the best quality sock with elastan can't compete in lightness and transpiration with a 100% natural cotton sock. The elastan is making in any case the sock heavier and influencing the transpiration of your feet.


please try and I guess you will find a difference... a big difference...

100% Extrafine Natural cotton

Saturday, 5 March 2016

It all about money ?

It could be only all about money, but there actually is something more.
It's about the passion we have for our job.
It's about creating something special and unique, selecting the best yarns, finding the best fitting...
And to see your name in the best windows in the world...

Thanks to all the people who grant us their preference buying our products !

Monday, 18 January 2016

Pitti 89

Winter 16 previews

...and another Pitti is gone.
More and more public relations, press and advertising during the show. And that's good.
But Pitti is born as a trade show (and luckly still it is). 
It is the occasion to meet our retailers, share info, discuss trends and do our job : collecting orders for the Winter 16 season.
For medium/small Companies it is the only occasion to have the collection on the stage.
Most of the Companies attending don't have the power to attend the fashion weeks, catwalks or to place their collection in the big show rooms.
So Pitti it is an unique occasion to meet old and new customers.
And to have a little press.
I will not talk about the trends as you will easily find all the info on the web, but I can tell that exhibitors were happy about the trade, notwithstanding the world's complicate financial and political situation.
About our collection : also this season we have our "classic" collection and our "unica" casual collection. Two completely different concepts. Two completely different kind of retailers and final consumers. Both collection did their job very well. So...

Long life to Pitti !

See you in June.