Friday, 6 March 2015

Winter 2015 Woman's collection

Best of the best for our Winter 2015 woman's collection. We selected the best silk, cashmere and cashmere and silk blends for our ladies !
Some lurex is giving a glittering touch to few styles.
After the Milan fashion week we can say without doubt that the trend for next Winter 15 will still be knee high socks in warm fibers, but this season there was a sexy touch too.
Our 100% organzino silk overknee and parigine were  on the best stages, for sure you can spot them looking at the pictures of #MFW Winter 2015.
Have a great week end !

Monday, 16 February 2015

Friday, 6 February 2015

Small retailers, big brands and factories

Since the end of last Century, we are facing a polarization of the market. The usual way Companies were distributing their products, completely changed.
The small shops, the soul of the commerce, are unfortunately slowly disappearing and with them is disappearing the knowledge of the product and the consultant's service they were giving.
Big groups have their mono brand shops, strictly following the product's and marketing's plans of the head offices, often supported by millions of euro invested in advertising campaigns and events.
In the middle you have the multi brand retailers, trying to select the best on the market and offering it to their customers, but often not able to financially support a right advertising and communication relationship with the consumers, and certainly not able to compete with the big brands in proposing events and promotions.
Finally Companies have more and more their outlets, their direct e commerce web sites and their direct sales events.
Final consumer has a wide selection of opportunities to buy a product and usually he is selecting the most convenient, the less expansive or the one with wider offer.
It is a kind of war between brands, retailers and factories to arrive first to the final consumers. Complicated by the fact that instead they actually should cooperate to reach the same target.
It is a love/hate relationship.
Keeping in mind that you can't stay on the market without advertising, the key point is to have enough profit to be able to invest in advertising. How can you do it ? The matter is quite simple : you have to increase the prices (if you have a brand strong enough to support higher prices) or you have to reduce the production cost (translated = lower quality). Somebody do both. Somebody try to keep or increase the quality and service and keep the prices linked to the real value for the quality. You can guess where we are..

Monday, 26 January 2015

Spring 2015. What our retailers will offer you

In few weeks time you will find the new Spring 15 collection in our retailers' shops. We did some nice jacquard in light weight cotton and nice "strong" fancies in our "Unica", the one size casual collection.
Will be up to you to select the fitting you prefer : the comfort and lightness of the 100% cotton or the closest fitting and softness of the cotton/elastan collection.

See you soon in the stores !

Friday, 9 January 2015

Sea Island cotton T shirts

Finally, after 6 month working on it, we succeed to make the perfect Sea Island cotton T shirt. Actually not only T shirts, but boxers and briefs too.
Sea Island is the most soft and comfortable cotton you can find on the market today. Just digit on Google "Sea Island" and you will discover a new world.

Available starting from February at