Friday, 9 January 2015

Sea Island cotton T shirts

Finally, after 6 month working on it, we succeed to make the perfect Sea Island cotton T shirt. Actually not only T shirts, but boxers and briefs too.
Sea Island is the most soft and comfortable cotton you can find on the market today. Just digit on Google "Sea Island" and you will discover a new world.

Available starting from February at

Monday, 22 December 2014


And 2014 is close to become history. Another year is gone and we are always on the path of the little steps, heading to restore the numbers of 2008.
In Europe crisis it seems far to the end, in Italy specially.
Notwithstanding the feeling is still bad, we are closing the year with another step ahead.
We just opened our second shop (in Baku) and the one in Moscow just had is first birthday.
Globally speaking the world economy is not in good shape, but our brand is growing very fast.
People is looking more and more for the best quality/price items and having our factories and producing 100% in Italy, we are in the position to give the people what they are looking for.
Pitti is approaching and we will introduce a wider and spectacular underwear collection (sea island, cashmere/cotton, cotton/silk and stretch cotton/elastan).
Stay tuned because the socks collection will be something to remember to..

Friday, 12 December 2014

Taking care of your socks

To have a quality sock it is important to use the best quality yarns. This is the most important detail when talking about quality. You will never have a good sock if the producer used a low quality yarn.
We highlighted several times on this blog how it is important that yarns used are following the rules of the REACH regulation for the protection of the health of the final consumer, so we have to say that the yarn should be not only high quality but should also be safe for the skin of our consumers.
Said that, then the ball is in the field of the user.
Quality and natural yarns are of course more delicate compared to synthetic ones.
Washing a wool sock at 60 degrees is not a good idea, as it's not to tumble high speed a cashmere sock.
Basically you have to wash and dry your socks using the same care you use for your quality sweaters.
The rules are simple : don't use water warmer than 30 Celsius and hang the socks to dry.
If you can, don't tumble and don't use the drier. Using it, is not a problem for the cotton socks, but can be a problem for the wool and the cashmere socks.
Enjoy your quality socks !

Monday, 24 November 2014

Global warming and socks' trend

An extremely important issue as the global warming is, it's influencing a little issue like our business too.
Starting from the "no socks" look of Summer 14 to the fact that cotton is now 80% of our total sales.
Market is quite schizophrenic, we are selling more and more cotton, but we noted a coming back of wool socks too (light wool).
Anyway for Winter, cotton or wool, it has to be light weight.
And natural fibers.
Of course it is depending from the area (we see our US friends buried under 2 meters of snow during these days). But also in these extreme weather's conditions, it seems people prefer to wear light socks.
For sure it is related to the matter that usually our final consumers are working in offices or warm places too..

Merino Australian wool socks

Monday, 17 November 2014

Once again about Made In

From time to time the focus is on the discussion about the Made In.
The matter is quite complicate, as it is involving a lot of social, economic and ethical issues.
From our point of view everybody has the right to stay on the market, but everybody has the duty to declare the truth.
If you produce in Italy, you have to use the label "Made in Italy", if you are producing in China, you have to use the label "Made in China". That's quite simple.
It is a matter of honesty. The final consumer has the right to decide what to buy, having all the correct information about the origin of the goods.
What we produce here has to follow all the rules of the REACH regulamentation for the protection of the health of the final consumer, the people working with us are under the protection of the law and they work in a safe place, our factory is following all the safety's rules...the list is quite long and including an high taxation too, which is supposed to exist to make the life of our citizens better.
This is the same for made in Italy, made in USA, France, England...
It is the same in other Countries ?
you can buy cheaper of course, but keep in mind there is a reason for everything.