Saturday, 11 October 2014

Sometime it's hard to decide

We are proud to note Bresciani brand is growing year by year and the knowledge of our name is spreading all over the world. Our USA friends were the firsts to grant us their appreciation and we will always remember it.
I personally remember my father packing his bag and fly to NY and Los Angeles in the early '80, trying to let our American customers discover our socks.
At that time we were trying to sell our over the calf socks only, as for Italians there are no other options actually. But then we had to change our mind and introduce the "three quarter" length, which is now the best seller in USA.
It was hard to decide at that time, as for us the only elegant style were the over the calf. But you can't fight the impossible, as you always risk to end as Don Quijote.
Now we are facing another issue like that. It seems our Chinese customers like even shorter sock, which is, style's side, terrible. So ? We have to go for the business or for the style ?
The answer on next chapter.
Have a nice week end.

oh ! I forgot : we will open our second shop next week ! Baku we are coming !!

Baku store. Work in progress.

Friday, 26 September 2014

The fashion weeks

The ones in London and Milan are over and now everybody's in Paris for the fashion week.
It is the glittering part of the business. A very important part.
But never forget that before our stylists, models, art directors and PR offices, play their season in the 10 minutes time of the show, somebody produced the masterpieces you see on the stage.
Both parts are important, but the production one is the one being only few times under the spotlights.
So when watching the catwalks on TV or reading your favorite magazine, please remember about us too... 


Monday, 15 September 2014

It's Autumn again

We hope you had a nice Summer, but in one week we will be in Autumn already.
So it's time to think about wardrobe's change once again.
Do you have enough socks in your drawers ? Statistics indicate average numbers of pairs bought in one year are around 12. 
The trend during last years is to wear light socks during Autumn. Cashmere and silk is one of our best sellers. You can buy it on line at Mr Porter.
If you are curious to know more about our superfine 70% cashmere 30% silk sock, you can refer to previous post.

Cashmere and Silk "Parigine"
So, once again, you have a wide range of options with Bresciani, from the extrafine Merino wool to the casual heavy "60 needles" sock.

Friday, 29 August 2014

Paris event

Sometime is good to meet our fans and not just having a web connection.
We will present our Winter collection to our Parisian fans in partnership with the guys of Mes Chaussettes Rouges. 
This is the internet era, the era of the image, but still nothing is better than touch the product with the hands and see the colors "live".

Saturday, 26 July 2014

Everything matters

Several times I wrote about business, quality, factory, production, marketing, sales...big economy..but when coming back with the feet on the ground, I understand little details can be important parts of all this "machine".
Details like a lady who is retering after 40 years taking care of one of the 12 quality controls we have before shipping our production and nobody able (or willing to) to take her place, notwithstanding 1 year of research.
Details like the last supplier of organzino silk surviving, who is declaring bankrupt.
Details like the producer of a little spare parts for supporting the needles of our machines, who decide that he had enough and closing down the factory.
Details, details...but a factory is like a complicate watch : 1.000 components and ALL OF THEM matters. You have only 999 ? Doesn't matter, the watch is not working.

Have a nice week end

the oldest machine