Saturday, 3 December 2016

Mes Chaussettes Rouges Paris event - III edition



November 26th, for the third year in a row, we held an event with our friends of Mes Chaussettes Rouges in Paris.
It was really a great success and a real pleasure to meet a lot of our French fans, to have their feedback and to present them our new collection and the special capsule "viaggio in Sicilia", inspired by the beautiful mosaics of the Monreale Cathedral.
We understood more and more people is really interested in knowing how and where the product is made, the people who are behind the brand and the future projects of the Company.
This is really paying back all our work, making us even more proud of what we do everyday.
And really surprising, we met a lot of young people ! The future in here ...
See you next year !


Socks from our historical archive

Mes Chaussettes Rouges shelfs

"Viaggio in Sicilia" now available on line at MCR


Saturday, 24 September 2016

What is driving your shopping ?



As a small artisanal Company, we have in any case to deal not only with managing to produce the best quality possible, but also developing the best style and finally marketing our products.
I would say the last part is the most difficult for people like us.
Our main target is focus on production and style. Marketing is not really in our background.
But the world is marketing today.
As you can see from the reports on the magazines and newspapers, it is quite a difficult year for fashion's Companies. The economic world situation, the wars, the tragedies, the terrorism, after causing terrible disaster all over the Earth, have at last a bad influence on our work too.
And it is not only related to the matter that people has less money to spend.
In our case the problem is people lost the desire to shop. 
Too many problems in the minds of our final consumers are killing the business.
Notwithstanding this situation, our Bresciani label keeps growing season by season and from Winter 2016 you can find our socks also at :

Neiman Marcus - USA
Loden Frey - Munich
Trunk - London
Beymen - Instanbul

These are the last "new entries" in the Bresciani world.

Have a great Autumn everybody !


Friday, 22 July 2016

Not much more to say

During these years we wrote about production, yarns, machinery, market, web, style...I would say there is not much more to say about what we are doing at Bresciani.
We can always talk about the present and the future of our brand, because what is happening now and what is supposed to happen in the future, has not yet part of the history..
So what's happening today ? Just a big caos all around the world, which of course is influencing the sell out and distribution of everything.
We just attended the MRKet show in NY and it was not bad, as quite good was Pitti.
Bresciani booth was in "pole position", maybe not only because of the alphabetical sequence..
Starting from September you will find our socks at Neiman Marcus, but this is another history...



Saturday, 11 June 2016

See now, sock now


If you are interested in fashion you have for sure read about the discussion "see now, buy now".
As already mentioned in previous post, web changed the rules of the market.
We will have Pitti next week and we will show the new proposal for Spring 17; it means that what you will see on magazines and newspapers after Pitti, you will have the opportunity to buy only during Spring 2017.
People is not understanding this timing. "If you are showing now, why I have to wait 6 months ?".
Bresciani decided few seasons ago to have a permanent collection, always ready for our retailers, but now we are doing a further step : small collections produced and available for sale during the years.
It mean that what you see now, you can buy now..

See now...sock now !