Monday, 24 November 2014

Global warming and socks' trend

An extremely important issue as the global warming is, it's influencing a little issue like our business too.
Starting from the "no socks" look of Summer 14 to the fact that cotton is now 80% of our total sales.
Market is quite schizophrenic, we are selling more and more cotton, but we noted a coming back of wool socks too (light wool).
Anyway for Winter, cotton or wool, it has to be light weight.
And natural fibers.
Of course it is depending from the area (we see our US friends buried under 2 meters of snow during these days). But also in these extreme weather's conditions, it seems people prefer to wear light socks.
For sure it is related to the matter that usually our final consumers are working in offices or warm places too..

Merino Australian wool socks

Monday, 17 November 2014

Once again about Made In

From time to time the focus is on the discussion about the Made In.
The matter is quite complicate, as it is involving a lot of social, economic and ethical issues.
From our point of view everybody has the right to stay on the market, but everybody has the duty to declare the truth.
If you produce in Italy, you have to use the label "Made in Italy", if you are producing in China, you have to use the label "Made in China". That's quite simple.
It is a matter of honesty. The final consumer has the right to decide what to buy, having all the correct information about the origin of the goods.
What we produce here has to follow all the rules of the REACH regulamentation for the protection of the health of the final consumer, the people working with us are under the protection of the law and they work in a safe place, our factory is following all the safety's rules...the list is quite long and including an high taxation too, which is supposed to exist to make the life of our citizens better.
This is the same for made in Italy, made in USA, France, England...
It is the same in other Countries ?
you can buy cheaper of course, but keep in mind there is a reason for everything.

Wednesday, 29 October 2014

La "Canottiera"

It's starting getting cold again. This was the time when your mother was starting to say "remember to wear your undershirt !".
Now, it is true that wearing undershirt is preserving your health, but now it is fashion too.
So, you can wear it without having the risk to have "your grandfather's look".

White, navy, black and gray available.

Available at Kabbaz and Kelly web site, Bresciani Crocus store and Baku store !

Remember to wear your undershirt !!

Saturday, 11 October 2014

Sometime it's hard to decide

We are proud to note Bresciani brand is growing year by year and the knowledge of our name is spreading all over the world. Our USA friends were the firsts to grant us their appreciation and we will always remember it.
I personally remember my father packing his bag and fly to NY and Los Angeles in the early '80, trying to let our American customers discover our socks.
At that time we were trying to sell our over the calf socks only, as for Italians there are no other options actually. But then we had to change our mind and introduce the "three quarter" length, which is now the best seller in USA.
It was hard to decide at that time, as for us the only elegant style were the over the calf. But you can't fight the impossible, as you always risk to end as Don Quijote.
Now we are facing another issue like that. It seems our Chinese customers like even shorter sock, which is, style's side, terrible. So ? We have to go for the business or for the style ?
The answer on next chapter.
Have a nice week end.

oh ! I forgot : we will open our second shop next week ! Baku we are coming !!

Baku store. Work in progress.

Friday, 26 September 2014

The fashion weeks

The ones in London and Milan are over and now everybody's in Paris for the fashion week.
It is the glittering part of the business. A very important part.
But never forget that before our stylists, models, art directors and PR offices, play their season in the 10 minutes time of the show, somebody produced the masterpieces you see on the stage.
Both parts are important, but the production one is the one being only few times under the spotlights.
So when watching the catwalks on TV or reading your favorite magazine, please remember about us too...