Friday, 22 July 2016

Not much more to say

During these years we wrote about production, yarns, machinery, market, web, style...I would say there is not much more to say about what we are doing at Bresciani.
We can always talk about the present and the future of our brand, because what is happening now and what is supposed to happen in the future, has not yet part of the history..
So what's happening today ? Just a big caos all around the world, which of course is influencing the sell out and distribution of everything.
We just attended the MRKet show in NY and it was not bad, as quite good was Pitti.
Bresciani booth was in "pole position", maybe not only because of the alphabetical sequence..
Starting from September you will find our socks at Neiman Marcus, but this is another history...

Saturday, 11 June 2016

See now, sock now

If you are interested in fashion you have for sure read about the discussion "see now, buy now".
As already mentioned in previous post, web changed the rules of the market.
We will have Pitti next week and we will show the new proposal for Spring 17; it means that what you will see on magazines and newspapers after Pitti, you will have the opportunity to buy only during Spring 2017.
People is not understanding this timing. "If you are showing now, why I have to wait 6 months ?".
Bresciani decided few seasons ago to have a permanent collection, always ready for our retailers, but now we are doing a further step : small collections produced and available for sale during the years.
It mean that what you see now, you can buy now..

See now...sock now !

Saturday, 14 May 2016

Web changed the market's rules

As producers, we produce for our Bresciani brand but we produce for other brands too.
The situation is that Bresciani is growing season by season.
Why ?
I believe the web is the main reason.
People has now the tools to look for the best value for price and compare all the different brands.
Small brands have now the power to communicate their products without investing millions in advertising (by the way, this is money that small Companies never had).
This mean that we can invest all the money in keeping the quality and the service.
It feels like to be the old artisan in a small laboratory based in a little village in the most remote village up in the mountains, who magically has the power to open his windows to the entire world.
Customer fell that behind the brand there is real people, not only managers, marketing services, call centers... Of course this is for better or for worse. But it seems the consumers are appreciating this "back to the past".
What is the key point ? The key point is that fashion is fashion. Customers are always looking for something new and keeping the attention on the brand during the years is really difficult.
But in this case too something is changing. Maybe due to the crisis, people is more and more looking for something that will not be influenced by the passing.
Our "evergreen" styles are the best sellers...
It is actually a long and complicate discussion and...we have too much work to do and so little time for discussing...

Have a great week end !

Saturday, 19 March 2016

No-socks look. Are you sure ?

It is quite normal we are strongly hoping that the warm season will not bring another time this fashion of the no-socks look.
We already highlighted why this is not good for your skin, also in the case you are wearing good shoes.
Going deeper in the discussion we are asking ourselves if this look is related to the fact that now 90% of socks' collections are "one size" with elastan.
Even the best quality sock with elastan can't compete in lightness and transpiration with a 100% natural cotton sock. The elastan is making in any case the sock heavier and influencing the transpiration of your feet.


please try and I guess you will find a difference... a big difference...

100% Extrafine Natural cotton

Saturday, 5 March 2016

It all about money ?

It could be only all about money, but there actually is something more.
It's about the passion we have for our job.
It's about creating something special and unique, selecting the best yarns, finding the best fitting...
And to see your name in the best windows in the world...

Thanks to all the people who grant us their preference buying our products !