Tuesday, 24 April 2012


I suppose not everybody really knows how it looks the raw cotton. Attached you can find a couple of pictures of the original cotton plant to satisfy your curiosity.


As we told in previous post, we are using Egyptian cotton for our production. In Egypt cotton find the right climate to grow at his best, with long staples. Longer is the staple, better quality is the yarn.
Years ago the cotton was picked up by hands, and this was the best way to keep its quality. There were plantation also in South Europe at that time, but years by years they disappeared, due to the high cost of the work and climate change.

Tuesday, 17 April 2012

A wall of socks

We are collectors of our own socks colour cards. To make our walls little happier during this raining Spring, we pinned them on our samples room's wall. The result is not so bad, it seems quite a modern art pictures exhibition...

The socks' wall
Will see if this will help to make the Sun coming back shining..

Wednesday, 11 April 2012


I suppose not everybody heard about Vicuna. The Vicuna is an animal living on the mountains in South America, having one of the finest hair in the world. For years the trade of vicuna yarn was forbidden, because to have the hair the only way was to kill the animal. Luckly today they found the way to have the hair without killing or injuring the animal, so we are able to work this incredible hair.
In our continuous quest for the finest yarns, we are developing our vicuna sock since 18 months ago.
Now this 35% vicuna 15% silk 50% Super 140's extrafine merino wool sock is born.
We are proud to present you our 400 $ sock. Only for the brave. You can decide now either to have one week holiday in the Caribbean or having one pair of socks : it's up to you !

The Vicuna sock

Wednesday, 4 April 2012

Working on Spring 2013 collection

Already time to start working on new yarns and styles for Spring 2013. The beginning it is always a caos, like a tornado on the table..

Spring 12 styles
Usual the timing the socks arrive on the market it is 7/8 months later of the development of the collection.
But the way of working is changing a lot. More and more "in season" special issue, holidays collection, spot collection... It is becoming hard for Companies like ours, producing ourselves our socks, to organize everything, but we love our job !