Wednesday, 30 January 2013

The little boutique of socks' experiments

Our lab is like a vulcano, always warm and ready to explode with something new. Most of time we are playing with new yarns, cooperating with our suppliers in developing some new and unique sock. We are now already thinking about 2014 and we have a lot on the table : deer, guanaco, vicuna, alpaca, cotton/ananas, cotton/banana (some of them are very funny, yes..), wood fiber..
Vicuna, Deer, Guanaco, Alpaca...
It is a work really taking time and money, but this is in the DNA of Bresciani and it is one of the most exciting things about our job. Not all the experiments, of course, will arrive to the stores, as the process to test them is very long and has to follow strict rules.
Ok, it's time to go back working now..

Friday, 25 January 2013

MRKet New York January 2013

After Pitti all our crew moved to New York for the MRKet show, held at the Javitz center, in the heart of Manhattan.
We met there all our American retailers and it was a good occasion to introduce our partners to the new Winter 2013 collection. They selected the socks you will see in the stores starting from August 2013.
Main Show Entrance
There were around 500 exhibithors, most ot them from USA, but also a good number from Italy, England and France.

These shows are always important to share information about the situation of the sales, to have feedbacks from our retailers and to study together the best strategies for the coming season.
It seems confirmed the trend for Winter 2013 is still about heavy weight socks, "mountain" style.

Monday, 14 January 2013

Pitti 83 January 2013

Pitti main Entrance

We are just back from the 83rd edition of Pitti Uomo, held last week in Fortezza da Basso, Florence.
Pitti remain the best international fashion show in the world, as you can find there all the best small/medium Companies. The "big" have their show room in Milan, but Pitti is the best window where you can find all the quality suppliers from all Europe who can't efford the cost of a personal show room in Milan or in Paris.
The theme of this edition were the books.

Companies are showing here all the new Winter 2013 collection, it means you see there what will be in the stores starting from August/September 2013.

Bresciani "books" socks
Will not tell you more about, as on the web you can find best reports compared to the ones we are giving you. And now Milan Fashion Week already started...stay tuned !

Saturday, 5 January 2013

Oeko - Tex Certification

Bresciani is proud to announce, in his permanent quest for the best quality, that the Company is now the first hosiery Mill in Italy to be 100% Oeko - Tex certificated.
We care about the protection of the health of our final consumers and this is another important step in order to give all the guarantees to the people who trust us.

Wednesday, 2 January 2013

From the staple to the sock

Sometime one picture is worth thousand words. Here you can have the "life of a sock" from the beginning (the raw cotton), to the cone of yarn, until the sock.
Of course there are also other fibers, as wool, but we were not able to find a sheep available to pose for the picture..