Business has changed dramatically during the last 5 years. More and more, Companies has to be warehouse in outsourcing for the retailers (when the Company doesn't have direct monobrand shops).
So we organized to have more and more styles in stock service (ready to ship).
We grouped these styles in our Blue Book, the book of permanent styles.
Herringbones, Pois, stripes and of course basic plain colours in cotton, wool, cashmere, silk, cashmere/silk...
|Bresciani Blue Book|
This is one of the reason the trend for Fashion Companies is to open direct shops, because they already have the warehouses full of merchandise and it is better to put the goods on sale in a shop, instead of let them stay in the warehouse waiting for retailers' orders.
Of course the matter is not so simple as I wrote, as running a store is quite complicated and has a cost, but...don't forget the web...