Tuesday, 10 September 2013

Details

It often happens, when talking to our retail partners, to discover that the little details about our production we never highlight, because they are "normal" to us, are the most important and amazing for the rest of the world.
"What is the meaning of the ribbed part under the elastic on the over the calf sock ?" - "oh, that's the cuff.." - "what ?! What do you mean for cuff ?" ".....". The dots mean what's going on in my mind when discovering (and that's normal) that 90% of the consumers don't know at all what is a cuff, an hand linked toe, an high heel, a derby rib....
It happens, after 25 years in this business, to discover that our is a small but complicate world.
The ribbon on the toe of the sock it is another "trademark" of Bresciani. We made it by hands. It takes time to do it by hands. Why we do it ? Because the sock is better looking (and because based on colour of the ribbon, you can discover the size of the sock...oh, that's another detail, our socks are sized..).
So, please, if you have any kind of question, just comment on this blog, and we will try to give you all the answers you need.
 
 
Red ribbon, size 11 (11 inches)
 

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