Saturday, 23 November 2013

In praise of wool socks

As cotton for Summer, wool should be the best for Winter.
And it was this way until the marketing of the big ones give pressure on final consumer to buy only cotton all year round.
There is obviously a reason for that : to avoid all the complains of people washing the socks in the wrong way and have them shrunk.
But if you wash 30 degrees and no tumble, nothing is more comfortable than light Merino wool for Winter time.
Wool is keeping the body temperature and you can wonder why some people are wearing light wool cloths also in the desert..
Extrafine Merino Australian wool 2/72.000 count

Saturday, 16 November 2013

Going back to the future

Details are important at Bresciani
During last months we had several discussions about the future of our industry. The big brands are bigger and bigger and are melting all together in big groups, taking over 90% of the market....and the small ones ?
I think our future is in our past. We have to go back thinking at the idea of the small artisan boutique, were everything was made to measure and kind of "one piece" masterwork. Maybe not litterally, but the concept is clear : who can't afford big advertising investments, has to put all his energy in  giving to the final consumer the best quality and service.
In the past the artisan's boutique had as customers the neighborhood, now, with the web, the audience is the world and is more than enough for a small Company.
So...all little details are important and the service too.
We have 120 different yarns in our warehouse at the moment, 6.000 design in our Archives, 200 new styles every season, just in socks and now we are going to reply this for our underwear line.
Do you agree ? Comments are welcome !!

Saturday, 9 November 2013


Talking about clothing, all the care we should have about our own body, is starting from the "simple" things directly in contact with our skin.
Socks, underwear and pajamas.
Was a natural step for Bresciani to add them to our offer.
As for all the manufacts we have in our collection, the root of everything is the selection of the best raw materials.
In this case nothing better than the all natural cotton.
The second step is the care about the cut, in order to find the best fitting. So there was a lot of work about this issue, before we finally decided to launch the final version.
Third is the sewing, the famous count "stitches for inch"...
to be continued