Saturday, 26 July 2014

Everything matters

Several times I wrote about business, quality, factory, production, marketing, sales...big economy..but when coming back with the feet on the ground, I understand little details can be important parts of all this "machine".
Details like a lady who is retering after 40 years taking care of one of the 12 quality controls we have before shipping our production and nobody able (or willing to) to take her place, notwithstanding 1 year of research.
Details like the last supplier of organzino silk surviving, who is declaring bankrupt.
Details like the producer of a little spare parts for supporting the needles of our machines, who decide that he had enough and closing down the factory.
Details, details...but a factory is like a complicate watch : 1.000 components and ALL OF THEM matters. You have only 999 ? Doesn't matter, the watch is not working.

Have a nice week end

the oldest machine

Saturday, 12 July 2014

The important is the concept

More and more, somehow I have to say unfortunately, the "box" is more important than the product itself. I mean : having an excellent product of high quality it is no more enough. Since years we are pushing our final consumers to understand why a 240 needles machine produce better fitting socks, why a 90/2 count Egyptian cotton is better than the others, why hand linking is making a difference...
But we have to face the reality that mostly of final consumers buy only because "they like it". They are impressed by the style and the "look" of the product. And if you have a nice packaging, a nice box and a nice concept...your percentage of sales increase a lot.

Bresciani Crocus shop

Difficult to manage for small, semi-artisanal, Companies like ours, spending all the energy and time working on the product only. But you can find a good team taking care of the marketing part.
So we did. If you would like to have an idea, just visit our shop in Moscow at Crocus City Mall.
See you there !

Wednesday, 2 July 2014

What's the trend for Winter 14 ?

Hard to think about next Winter when we are exatcly in the mid of the hot season, but we must be always ahead of times..
Having a look at the selections of our retailers it seems the "casual" trend will not stop. Colour and bold designs are still on top of the choices.
Talking about weight, the chuncky socks so fashion during Winters of 2012 and 2013 seem to be slowing down, lighter weights were preferred.
Still stripes are incredibly resisting, notwithstanding years and years on the top of the wave.
Argyles patterns didn't have much attention this season.

But at the end you will do your own fashion and your personal "trend", so... enjoy, we have a large selection for everybody !

Winter wool socks