Monday, 24 November 2014

Global warming and socks' trend

An extremely important issue as the global warming is, it's influencing a little issue like our business too.
Starting from the "no socks" look of Summer 14 to the fact that cotton is now 80% of our total sales.
Market is quite schizophrenic, we are selling more and more cotton, but we noted a coming back of wool socks too (light wool).
Anyway for Winter, cotton or wool, it has to be light weight.
And natural fibers.
Of course it is depending from the area (we see our US friends buried under 2 meters of snow during these days). But also in these extreme weather's conditions, it seems people prefer to wear light socks.
For sure it is related to the matter that usually our final consumers are working in offices or warm places too..

Merino Australian wool socks


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