tag:blogger.com,1999:blog-34439165001330284272024-02-08T02:33:32.295+01:00BRESCIANI 1970A blog about socks, underwear and Bresciani Company. You can find here all technical information you may be curious to know about socks,underwear and latest news from Bresciani.Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.comBlogger179125tag:blogger.com,1999:blog-3443916500133028427.post-79405264347018531472018-06-07T14:36:00.002+02:002018-06-07T14:36:44.393+02:00Pitti 94<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhG7U8_ScVjYIuhRt64We5fgUtq-DIOIOGwICsNbic1fAubWAKaYLwPv448ROym5nGPqh4zu2KHDn-IPqpwsnnxr60xSR6SdxHmcOrCvbxccYk1OopKIC9O-VTxaS00vi3B0BPjGsZqmmU/s1600/BRESCIANI+SS+2019.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1065" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhG7U8_ScVjYIuhRt64We5fgUtq-DIOIOGwICsNbic1fAubWAKaYLwPv448ROym5nGPqh4zu2KHDn-IPqpwsnnxr60xSR6SdxHmcOrCvbxccYk1OopKIC9O-VTxaS00vi3B0BPjGsZqmmU/s640/BRESCIANI+SS+2019.jpg" width="425" /></a></div>
Long time we are not posting. Another season is starting and another Pitti is approaching (edition number 94 and number 72 for us).<br />
Spring Summer 19 collection it's on its way and we will present to our retailers next week.<br />
Part of the collection is sized and part one size.<br />
Egyptian mercerized cotton, Pima soft cotton, linen, silk... all in a rainbow of colors.<br />
Previews will come next week on our social pages. Stay tuned !<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv1qK-psPYEb6kX8Go4YUzosSRKsZKNhjQiQ9WqZa1ZzzL8ILt-ahrL5_MugNAY0u-UAdaOD2HgKVXMvFg5RGGiA8z-BkZPDqFdGu9sMJ5qEIH6btE812_LB5ypxgNsbAu0PUJLOVjtCM/s1600/BRESCIANI+-+PE+2019.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1065" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv1qK-psPYEb6kX8Go4YUzosSRKsZKNhjQiQ9WqZa1ZzzL8ILt-ahrL5_MugNAY0u-UAdaOD2HgKVXMvFg5RGGiA8z-BkZPDqFdGu9sMJ5qEIH6btE812_LB5ypxgNsbAu0PUJLOVjtCM/s640/BRESCIANI+-+PE+2019.jpg" width="426" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-24790212749986263092017-07-08T09:59:00.004+02:002017-07-08T09:59:48.678+02:00In praise of the linen<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj0fKz1M5J_iRGHwzJsWL1o6KJyMi4zMouc4LFvRSZCseaAUBRxr_OJ6nWCpwTypIglfEqmes9jqmVYDfdYmWL7rs8La89Eib5Z7AQ8LmHwr8cGaqn92jdZAnDfASX0gZ5xLRIFWpzF9E/s1600/17505182_1511914928842821_5719516704692191664_o.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1200" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj0fKz1M5J_iRGHwzJsWL1o6KJyMi4zMouc4LFvRSZCseaAUBRxr_OJ6nWCpwTypIglfEqmes9jqmVYDfdYmWL7rs8La89Eib5Z7AQ8LmHwr8cGaqn92jdZAnDfASX0gZ5xLRIFWpzF9E/s320/17505182_1511914928842821_5719516704692191664_o.jpg" width="240" /></a></div>
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Linen is one of our Summer's best seller.</div>
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It's fresh, it's breathable, it's comfortable and has a beautiful palette of melange colors.</div>
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We propose it in the 100% linen ribbed basic sock, but also in several fancies, usually blending it with cotton or silk.</div>
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The raw linen is coming from France and the spinner is Italian.</div>
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We only select the best for our fans.</div>
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Have a great Summer... and keep your feet cool !</div>
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Available on line at www.meschaussettesrouges.com </div>
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<br />Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-14475638249765737882017-04-22T08:59:00.000+02:002017-04-22T08:59:01.070+02:00We are oldYes, we are.<br />
We are still believing human touch is adding a special "plus" to the product.<br />
We are still believing that speeding production's time is good for the profit but not for the quality.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiX0H3uATwGeD9jsWRWRa1n1pSiAbpTBQ_VIgzQ-ajka1tUNNK8-D8AUNKaeUx2kRoD8lJKiwIC-25RfHESUuJisvNUP6w8bzxMyuHEcAHSqIEYAUWwx2CMzoWe4y7VDD_NHYRxxXvzOw/s1600/_MG_1449.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiX0H3uATwGeD9jsWRWRa1n1pSiAbpTBQ_VIgzQ-ajka1tUNNK8-D8AUNKaeUx2kRoD8lJKiwIC-25RfHESUuJisvNUP6w8bzxMyuHEcAHSqIEYAUWwx2CMzoWe4y7VDD_NHYRxxXvzOw/s320/_MG_1449.jpg" width="320" /></a></div>
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Each item is different compared to the other and you will own an unique piece.</div>
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We are small, we are not for the mass, we are only for people who understand quality.</div>
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<a href="https://1.bp.blogspot.com/-Cy6A7_ga0sY/WPr-4BusncI/AAAAAAAAA8o/IBv_Gc2T6bowpdz1FnjJnV2iHZjqfTW-QCLcB/s1600/_MG_1453.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://1.bp.blogspot.com/-Cy6A7_ga0sY/WPr-4BusncI/AAAAAAAAA8o/IBv_Gc2T6bowpdz1FnjJnV2iHZjqfTW-QCLcB/s320/_MG_1453.jpg" width="320" /></a></div>
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We don't have a human resources office : we just talk to the people.<br />
We don't have a marketing department : we just want our products talks for us.<br />
We don't have robots : we have people.<br />
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We are oldAnonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-56394681682624035782017-02-11T09:17:00.000+01:002017-02-11T09:17:12.567+01:00Casual collection : Spring 17 news<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitu-TwuvxhnilzvWSBKFNXGAPWxoJRdjt3tV3zvOZ8sY6Sghw9HrxwgfFdC3yXy96FGO8ueJJL-GX5K6zTBuT9_5-sO6an23OI5soEoonpOwEVvXZGCOVpXFhOSGMEqgFoZ5mcpc3sHNs/s1600/IMG_0701%255B1%255D.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitu-TwuvxhnilzvWSBKFNXGAPWxoJRdjt3tV3zvOZ8sY6Sghw9HrxwgfFdC3yXy96FGO8ueJJL-GX5K6zTBuT9_5-sO6an23OI5soEoonpOwEVvXZGCOVpXFhOSGMEqgFoZ5mcpc3sHNs/s320/IMG_0701%255B1%255D.JPG" width="240" /></a></div>
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One month and we will go in to Spring, so start thinking about your Spring wardrobe.</div>
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This time we would like to highlight our casual collection, the "fashion" one, in cotton and elastan.</div>
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We discussed several times about the difference between an 100% natural fibers sock and a cotton/elastan blended one, the decision it is always up to you; our job is to give you the opportunity to buy the one you prefer.</div>
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So for Spring the word is "color". The casual collection has fun fancies and bright colors.</div>
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In your favorite shops (on the street or on line) in a few weeks.</div>
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Happy and colorful Spring everyone !</div>
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Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-49817453989607944472016-12-03T09:30:00.001+01:002016-12-03T09:30:24.623+01:00Mes Chaussettes Rouges Paris event - III edition<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7u31NOZ8X36EHiH1L2njammdOcYCIOZ1-nOb6KtB0pxb0LAAU18MgK1lM87MjYCp9SEfURcAZUXDJzRvrXCW0KHtJXP2zZTKFFyuWbDXvBCmFxFNEBwuL3Ixf1BD4x632kHUKCFwU5o0/s1600/IMG_0096.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7u31NOZ8X36EHiH1L2njammdOcYCIOZ1-nOb6KtB0pxb0LAAU18MgK1lM87MjYCp9SEfURcAZUXDJzRvrXCW0KHtJXP2zZTKFFyuWbDXvBCmFxFNEBwuL3Ixf1BD4x632kHUKCFwU5o0/s320/IMG_0096.JPG" width="320" /></a></div>
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November 26th, for the third year in a row, we held an event with our friends of Mes Chaussettes Rouges in Paris.</div>
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It was really a great success and a real pleasure to meet a lot of our French fans, to have their feedback and to present them our new collection and the special capsule "viaggio in Sicilia", inspired by the beautiful mosaics of the Monreale Cathedral.</div>
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We understood more and more people is really interested in knowing how and where the product is made, the people who are behind the brand and the future projects of the Company.</div>
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This is really paying back all our work, making us even more proud of what we do everyday.</div>
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And really surprising, we met a lot of young people ! The future in here ...</div>
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See you next year !</div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgd4B0_ZhoMeBdgNE1PFP2YTpZkpUHrn30E4UF_K5QqhfqPfIj01MhxWj2is4SH5vMb0sdI3JIW54gxkJsN9nJ5Az7GyTIdlKTNIfXpjfaYW69P2robDXBI9OfCZkMArIz26GkAslJZ2-E/s1600/IMG_0092.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgd4B0_ZhoMeBdgNE1PFP2YTpZkpUHrn30E4UF_K5QqhfqPfIj01MhxWj2is4SH5vMb0sdI3JIW54gxkJsN9nJ5Az7GyTIdlKTNIfXpjfaYW69P2robDXBI9OfCZkMArIz26GkAslJZ2-E/s320/IMG_0092.JPG" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Socks from our historical archive</td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://4.bp.blogspot.com/-20aHMevFTPQ/WEKBcsgpMVI/AAAAAAAAA7E/3zLV6efCALYaS6cJOhK0d4xidtFt2mFcwCLcB/s1600/IMG_0093.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://4.bp.blogspot.com/-20aHMevFTPQ/WEKBcsgpMVI/AAAAAAAAA7E/3zLV6efCALYaS6cJOhK0d4xidtFt2mFcwCLcB/s320/IMG_0093.JPG" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Mes Chaussettes Rouges shelfs</td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1WHxzanIKvttklKf1HSRECp-RCGccNc3lCYD6pMWLOh12Af54XmVVwFY1LEetZ6Dj0x8OdhtznCZ_UIoEjTBLnMCcZgYjZl1j87BOgXn_LfsMxPiZqOBolwAF3z8X29WYk1yAtvEAvDw/s1600/IMG_0109.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1WHxzanIKvttklKf1HSRECp-RCGccNc3lCYD6pMWLOh12Af54XmVVwFY1LEetZ6Dj0x8OdhtznCZ_UIoEjTBLnMCcZgYjZl1j87BOgXn_LfsMxPiZqOBolwAF3z8X29WYk1yAtvEAvDw/s320/IMG_0109.JPG" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">"Viaggio in Sicilia" now available on line at MCR</td></tr>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoaVis3ID-cIeyfwsmjPeE48Rzbj8ChDNP7ivRanTb6fj0M5MYYU7P1nEzw8SMwGO8-mfHE_h7tqiAPZZlazsRgNKFZ-IOaoyKmVwsdPFaJtG0p2CWkp3bRtJUp4_whIAnH-61Wt63gz4/s1600/IMG_0114.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoaVis3ID-cIeyfwsmjPeE48Rzbj8ChDNP7ivRanTb6fj0M5MYYU7P1nEzw8SMwGO8-mfHE_h7tqiAPZZlazsRgNKFZ-IOaoyKmVwsdPFaJtG0p2CWkp3bRtJUp4_whIAnH-61Wt63gz4/s320/IMG_0114.JPG" width="240" /></a></div>
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Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-86810478737665782332016-11-17T08:17:00.001+01:002016-11-18T10:42:27.317+01:00Bresciani at Mes Chaussettes Rouges. The event. November 26th, 2016<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy6nNXcl-_K9tsPNyIE9vTdypD9MGgnhIzGAfrrx2jAH4i973gtIi5tQ-Na376frpxZQ8z-VhJY7t5RpPtH0BZ3KCWQ22qLQC5utoMauf4T0N1ezsvkDwq0YZbbW7eS5GkDW-Qkv6Kh38/s1600/Pub+%25C3%25A9v%25C3%25A9nement+Bresciani.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy6nNXcl-_K9tsPNyIE9vTdypD9MGgnhIzGAfrrx2jAH4i973gtIi5tQ-Na376frpxZQ8z-VhJY7t5RpPtH0BZ3KCWQ22qLQC5utoMauf4T0N1ezsvkDwq0YZbbW7eS5GkDW-Qkv6Kh38/s400/Pub+%25C3%25A9v%25C3%25A9nement+Bresciani.jpg" width="400" /></a></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12pt; margin: 0px;">Here the link for the program : <a href="http://bit.ly/2fZ0ToN" target="_blank"><span style="color: #365899; font-family: "Helvetica",sans-serif; font-size: 10.5pt; margin: 0px;">http://bit.ly/2fZ0ToN</span></a></span><br />
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<br />Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-46430089362521682512016-09-24T11:23:00.001+02:002016-09-24T11:23:16.473+02:00What is driving your shopping ?<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-gS9hqvI3VI8/V-ZC_gsmKgI/AAAAAAAAA6E/teoe7i2cuXM3591jTt9_qi2Z2YCoyQ4DgCLcB/s1600/donna%2B3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="135" src="https://1.bp.blogspot.com/-gS9hqvI3VI8/V-ZC_gsmKgI/AAAAAAAAA6E/teoe7i2cuXM3591jTt9_qi2Z2YCoyQ4DgCLcB/s320/donna%2B3.jpg" width="320" /></a></div>
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As a small artisanal Company, we have in any case to deal not only with managing to produce the best quality possible, but also developing the best style and finally marketing our products.</div>
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I would say the last part is the most difficult for people like us.</div>
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Our main target is focus on production and style. Marketing is not really in our background.</div>
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But the world is marketing today.</div>
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As you can see from the reports on the magazines and newspapers, it is quite a difficult year for fashion's Companies. The economic world situation, the wars, the tragedies, the terrorism, after causing terrible disaster all over the Earth, have at last a bad influence on our work too.</div>
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And it is not only related to the matter that people has less money to spend.</div>
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In our case the problem is people lost the desire to shop. </div>
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Too many problems in the minds of our final consumers are killing the business.</div>
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Notwithstanding this situation, our Bresciani label keeps growing season by season and from Winter 2016 you can find our socks also at :</div>
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Neiman Marcus - USA</div>
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Loden Frey - Munich</div>
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Trunk - London</div>
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Beymen - Instanbul</div>
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These are the last "new entries" in the Bresciani world.</div>
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Have a great Autumn everybody !</div>
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Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-54945636513461252262016-07-22T17:19:00.002+02:002016-07-22T17:19:28.400+02:00Not much more to say<div style="text-align: justify;">
During these years we wrote about production, yarns, machinery, market, web, style...I would say there is not much more to say about what we are doing at Bresciani.</div>
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We can always talk about the present and the future of our brand, because what is happening now and what is supposed to happen in the future, has not yet part of the history..</div>
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So what's happening today ? Just a big caos all around the world, which of course is influencing the sell out and distribution of everything.</div>
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We just attended the MRKet show in NY and it was not bad, as quite good was Pitti.</div>
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Bresciani booth was in "pole position", maybe not only because of the alphabetical sequence..</div>
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Starting from September you will find our socks at Neiman Marcus, but this is another history...</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-1iz6ImIGquOIDM_v5v2A3rNjamM6WK0B0a9nC7eadEGDkvPAs_zARXKRAfL-eryS9_UAOiqE_AoG1Gxjtys-q0c7R92SitnBdhYhLFTOB_awBaXLajvcAeBhBPnv1D-YI1Hl15Zew_c/s1600/fiera+3.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-1iz6ImIGquOIDM_v5v2A3rNjamM6WK0B0a9nC7eadEGDkvPAs_zARXKRAfL-eryS9_UAOiqE_AoG1Gxjtys-q0c7R92SitnBdhYhLFTOB_awBaXLajvcAeBhBPnv1D-YI1Hl15Zew_c/s320/fiera+3.JPG" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiyiA5I_Hf5ijryU1q8QZS0Mw3BZOLoVLVXrocc1MkJC7uYAIZBTKeDR-2HtVOi4DI9WdZ2jyTNLq60muiRDqvAu08S05btcOyej4ha8eTCbR_KaICjm3M1K28T1IxVUZR4C9pW2e1SwQ/s1600/IMG_7241.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiyiA5I_Hf5ijryU1q8QZS0Mw3BZOLoVLVXrocc1MkJC7uYAIZBTKeDR-2HtVOi4DI9WdZ2jyTNLq60muiRDqvAu08S05btcOyej4ha8eTCbR_KaICjm3M1K28T1IxVUZR4C9pW2e1SwQ/s320/IMG_7241.JPG" width="240" /></a></div>
Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-26603823622468344482016-06-11T10:38:00.001+02:002016-06-11T10:38:46.655+02:00See now, sock now<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheN_X68ImEh-gLIVfYp8XXwvTfJG5OIGtiVUTDpDjA9BEfKKc9GbBn59jIeRS_PSDvg_WMRoZfOQg6cyU4cW_S68ON0KhrEF_d4b7XD3rmz0YOAqy0gDlzMztkkJg84zQFFVZvChfv8gA/s1600/IMG_7078%255B1%255D.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheN_X68ImEh-gLIVfYp8XXwvTfJG5OIGtiVUTDpDjA9BEfKKc9GbBn59jIeRS_PSDvg_WMRoZfOQg6cyU4cW_S68ON0KhrEF_d4b7XD3rmz0YOAqy0gDlzMztkkJg84zQFFVZvChfv8gA/s320/IMG_7078%255B1%255D.JPG" width="320" /></a></div>
<br />
<div style="text-align: justify;">
If you are interested in fashion you have for sure read about the discussion "see now, buy now".</div>
<div style="text-align: justify;">
As already mentioned in previous post, web changed the rules of the market.</div>
<div style="text-align: justify;">
We will have Pitti next week and we will show the new proposal for Spring 17; it means that what you will see on magazines and newspapers after Pitti, you will have the opportunity to buy only during Spring 2017.</div>
<div style="text-align: justify;">
People is not understanding this timing. "If you are showing now, why I have to wait 6 months ?".</div>
<div style="text-align: justify;">
Bresciani decided few seasons ago to have a permanent collection, always ready for our retailers, but now we are doing a further step : small collections produced and available for sale during the years.</div>
<div style="text-align: justify;">
It mean that what you see now, you can buy now..</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
See now...sock now !</div>
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<br /></div>
<div style="text-align: justify;">
<br /></div>
Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-9288844684034184752016-05-14T09:41:00.001+02:002016-05-14T09:41:53.174+02:00Web changed the market's rules<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRjGb5CX2BibVyWGw85En1zvIygzW3l4caJKBNbio6YnipZBhq1zWKGtci2Ue37JLmlRzZw2qogp8FyY0mY6Z9njZTrxuNUpLd04UFig6GRX1fFbBtlIGwkDX6lTPw8gneIRCyULUXHuk/s1600/_CHD0596.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRjGb5CX2BibVyWGw85En1zvIygzW3l4caJKBNbio6YnipZBhq1zWKGtci2Ue37JLmlRzZw2qogp8FyY0mY6Z9njZTrxuNUpLd04UFig6GRX1fFbBtlIGwkDX6lTPw8gneIRCyULUXHuk/s320/_CHD0596.jpg" width="320" /></a></div>
<br />
<br />
<div style="text-align: justify;">
As producers, we produce for our Bresciani brand but we produce for other brands too.</div>
<div style="text-align: justify;">
The situation is that Bresciani is growing season by season.</div>
<div style="text-align: justify;">
Why ?</div>
<div style="text-align: justify;">
I believe the web is the main reason.</div>
<div style="text-align: justify;">
People has now the tools to look for the best value for price and compare all the different brands.</div>
<div style="text-align: justify;">
Small brands have now the power to communicate their products without investing millions in advertising (by the way, this is money that small Companies never had).</div>
<div style="text-align: justify;">
This mean that we can invest all the money in keeping the quality and the service.</div>
<div style="text-align: justify;">
It feels like to be the old artisan in a small laboratory based in a little village in the most remote village up in the mountains, who magically has the power to open his windows to the entire world.</div>
<div style="text-align: justify;">
Customer fell that behind the brand there is real people, not only managers, marketing services, call centers... Of course this is for better or for worse. But it seems the consumers are appreciating this "back to the past".</div>
<div style="text-align: justify;">
What is the key point ? The key point is that fashion is fashion. Customers are always looking for something new and keeping the attention on the brand during the years is really difficult.</div>
<div style="text-align: justify;">
But in this case too something is changing. Maybe due to the crisis, people is more and more looking for something that will not be influenced by the passing.</div>
<div style="text-align: justify;">
Our "evergreen" styles are the best sellers...</div>
<div style="text-align: justify;">
It is actually a long and complicate discussion and...we have too much work to do and so little time for discussing...</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Have a great week end !</div>
<div style="text-align: justify;">
<br /></div>
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<br /></div>
<br />Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-72310499028011723502016-03-19T08:35:00.001+01:002016-03-19T08:35:23.882+01:00No-socks look. Are you sure ?<div style="text-align: justify;">
It is quite normal we are strongly hoping that the warm season will not bring another time this fashion of the no-socks look.</div>
<div style="text-align: justify;">
We already highlighted why this is not good for your skin, also in the case you are wearing good shoes.</div>
<div style="text-align: justify;">
Going deeper in the discussion we are asking ourselves if this look is related to the fact that now 90% of socks' collections are "one size" with elastan.</div>
<div style="text-align: justify;">
Even the best quality sock with elastan can't compete in lightness and transpiration with a 100% natural cotton sock. The elastan is making in any case the sock heavier and influencing the transpiration of your feet.</div>
<div style="text-align: justify;">
So...</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
IF YOU ARE NOT WEARING SOCKS DURING WARM SEASON BECAUSE YOU FEEL UNCOMFORTABLE WITH YOUR "ONE SIZE" SOCKS, DID YOU EVER TRY TO WEAR 100% NATURAL COTTON ?</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
please try and I guess you will find a difference... a big difference...</div>
<div style="text-align: justify;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizdbDwn_xsivjDOHYB51pnp0dr34Oo5ouTe5t-2kYbbQfvym_3ME7IOQJPmc5IZY7k6f8IA1Zd6UZZp58CVxueZuMyjL0kOvwBsBZK9-udrSarJ1PLzT9tphkkX5x89qmTrrKjySyZUTQ/s1600/Bresciani+catalogo-3.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizdbDwn_xsivjDOHYB51pnp0dr34Oo5ouTe5t-2kYbbQfvym_3ME7IOQJPmc5IZY7k6f8IA1Zd6UZZp58CVxueZuMyjL0kOvwBsBZK9-udrSarJ1PLzT9tphkkX5x89qmTrrKjySyZUTQ/s400/Bresciani+catalogo-3.jpg" width="285" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">100% Extrafine Natural cotton</td></tr>
</tbody></table>
<div style="text-align: justify;">
<br /></div>
Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-85460722848137355372016-03-05T09:45:00.000+01:002016-03-05T09:45:20.768+01:00It all about money ?<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjC452vVUHPIlFsGmj16Kn92eHdKahascdApLL4_NoPpBUMZdjEFVwy6uwJg6QUNwgLsl6pkA1Y0ImpSkWQ2mS8LfNnB3S2opAy7ZDc4ifvSEZtNsk7I5K-NuUkuUuNry3Qu0w0IIh2mlo/s1600/IMG_6773.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjC452vVUHPIlFsGmj16Kn92eHdKahascdApLL4_NoPpBUMZdjEFVwy6uwJg6QUNwgLsl6pkA1Y0ImpSkWQ2mS8LfNnB3S2opAy7ZDc4ifvSEZtNsk7I5K-NuUkuUuNry3Qu0w0IIh2mlo/s320/IMG_6773.JPG" width="320" /></a></div>
<br /><br />
<br /><br />
It could be only all about money, but there actually is something more.<br />
It's about the passion we have for our job.<br />
It's about creating something special and unique, selecting the best yarns, finding the best fitting...<br />
And to see your name in the best windows in the world...<br />
<br /><br />
Thanks to all the people who grant us their preference buying our products !<br />
<div class="separator" style="border-image: none; clear: both; text-align: center;">
<br /></div>
Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-49266598368233354212016-02-09T07:39:00.001+01:002016-02-09T07:39:12.330+01:00From a little Italian village to ...(have a look at the video, please)<div class="separator" style="clear: both; text-align: center;">
<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/2fxDQUe57-k/0.jpg" src="https://www.youtube.com/embed/2fxDQUe57-k?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
<br />Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-5851508452064086952016-01-18T18:57:00.002+01:002016-02-20T07:36:48.633+01:00Pitti 89<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgixVoVhkqEMZSHyXiKgjixbcNBUGKZGRvtSR2ZYn7KGEl-xv8bRNq7by_3VLBf2tzYv-5t2yuySJihHIR1wQXyzkP1HCO1JZqu5VYGwLmzczfr40Sytn8BV4dKwuN-c_4OcXAJWaJ0qXM/s1600/pitti.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgixVoVhkqEMZSHyXiKgjixbcNBUGKZGRvtSR2ZYn7KGEl-xv8bRNq7by_3VLBf2tzYv-5t2yuySJihHIR1wQXyzkP1HCO1JZqu5VYGwLmzczfr40Sytn8BV4dKwuN-c_4OcXAJWaJ0qXM/s320/pitti.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Winter 16 previews</td></tr>
</tbody></table>
<br />
<br />
<div style="text-align: justify;">
...and another Pitti is gone.</div>
<div style="text-align: justify;">
More and more public relations, press and advertising during the show. And that's good.</div>
<div style="text-align: justify;">
But Pitti is born as a trade show (and luckly still it is). </div>
<div style="text-align: justify;">
It is the occasion to meet our retailers, share info, discuss trends and do our job : collecting orders for the Winter 16 season.</div>
<div style="text-align: justify;">
For medium/small Companies it is the only occasion to have the collection on the stage.</div>
<div style="text-align: justify;">
Most of the Companies attending don't have the power to attend the fashion weeks, catwalks or to place their collection in the big show rooms.</div>
<div style="text-align: justify;">
So Pitti it is an unique occasion to meet old and new customers.</div>
<div style="text-align: justify;">
And to have a little press.</div>
<div style="text-align: justify;">
I will not talk about the trends as you will easily find all the info on the web, but I can tell that exhibitors were happy about the trade, notwithstanding the world's complicate financial and political situation.</div>
<div style="text-align: justify;">
About our collection : also this season we have our "classic" collection and our "unica" casual collection. Two completely different concepts. Two completely different kind of retailers and final consumers. Both collection did their job very well. So...</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Long life to Pitti !</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
See you in June.</div>
Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-46590764147078794302015-12-12T11:56:00.001+01:002015-12-12T11:56:48.517+01:00Cashmere and silk T shirt<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu36Yh2KTX_6QePjdWBKuRlOsMQbybomBLzhfXNIJaMqGGPgWaadD7gpUtYdbgboLotsJeLT0Alw_cfqHCAMHIczVSBKcqzSntDywX2qhE64Nc6KuNOyF7AvfetyqnghhIhzplrIsZZsI/s1600/_CEK1951.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu36Yh2KTX_6QePjdWBKuRlOsMQbybomBLzhfXNIJaMqGGPgWaadD7gpUtYdbgboLotsJeLT0Alw_cfqHCAMHIczVSBKcqzSntDywX2qhE64Nc6KuNOyF7AvfetyqnghhIhzplrIsZZsI/s320/_CEK1951.jpg" width="213" /></a></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
70% cashmere 30% silk T shirt. Cariaggi yarn. This is the finest item we have in our underwear collection, available in white and in black. </div>
<div class="separator" style="clear: both; text-align: justify;">
A dream to wear : soft and light.</div>
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</div>
<br />Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com2tag:blogger.com,1999:blog-3443916500133028427.post-51572854135658551782015-11-07T10:35:00.002+01:002015-11-07T10:35:56.885+01:00Your ultimate dress fancies socks' drawer<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc2ZB0xXgBjIjTxaRB60yB7qJ_4FaMF6sLw3hV1S2v0seb_OHYl_2cAwCtgQDp-BY653OEIuwzj76R_yVxrMEwsAZMvI6yVmqb9fzo0lBbMvrggzW1SbhP1ao6mgbQy1_w2Y9f8KrOH2Q/s1600/IMG_6341%255B1%255D.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc2ZB0xXgBjIjTxaRB60yB7qJ_4FaMF6sLw3hV1S2v0seb_OHYl_2cAwCtgQDp-BY653OEIuwzj76R_yVxrMEwsAZMvI6yVmqb9fzo0lBbMvrggzW1SbhP1ao6mgbQy1_w2Y9f8KrOH2Q/s320/IMG_6341%255B1%255D.JPG" width="320" /></a></div>
<br />
<br />
Would you like to have some suggestion ?<br />
Here we are.<br />
In your socks' drawer you can't miss :<br />
<br />
1 The Vanisee<br />
2 The Chevron<br />
3 The Pied de Poule<br />
4 The Pin Dots<br />
5 The Salt and Pepper<br />
6 The Retro Vertical Stripes '30<br />
7 The Prince of Wales<br />
<br />
This could be your ultimate dress fancies socks' drawer. You can play with colors and yarns..<br />
Enjoy !<br />
<br />
Bresciani socks on line :<br />
<br />
www.meschaussettesrouges.com<br />
www.luxurysocks.com<br />
www.italiandipity.it<br />
<br />Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-46765223412836047492015-10-10T09:02:00.002+02:002015-10-10T09:27:15.611+02:00Is technology improving the quality ?<div style="text-align: justify;">
Difficult to answer.</div>
<div style="text-align: justify;">
I can tell we have in our archives cotton dated back '60, which apparently is better quality than the cotton we have today. At that time the cotton were picked up by hands, and majority of the processes were made by hands. Now the technology reached standards of quality for sure superiors, but the quality of the raw material (maybe the pollution, maybe the quest of the profit, maybe too much production ?) seems to be lower.</div>
<div style="text-align: justify;">
The same for the other yarns (more or less). Keeping in mind that the new rules (Reach regulation first) changed the chemicals can be used to dye the yarn (and this is good for sure for the health of the consumers), the color, for example, can't be fixed as it can be in the past.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Different is the impact of the technology on production. New machines are for sure more performing than the old ones. The difference is in the process after the production (the famous 12 "by hands" steps we have to complete the production and finishing process). We do exactly as they were made 40 years ago. More expensive for sure, but not comparable in terms of quality to the modern technologies on the market.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Maybe because trough the hands we put also our heart in our products..</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-A9g3F3Wcl0U/Vhi35eZ6huI/AAAAAAAAA2s/M2DvJxJs0z0/s1600/Bresciani027%2Bok.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="223" src="http://3.bp.blogspot.com/-A9g3F3Wcl0U/Vhi35eZ6huI/AAAAAAAAA2s/M2DvJxJs0z0/s320/Bresciani027%2Bok.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Bresciani factory in the '70</td></tr>
</tbody></table>
<div style="text-align: justify;">
<br /></div>
Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-66357858055917223122015-09-21T08:59:00.002+02:002015-09-21T08:59:50.916+02:00What's happening in Russia<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMXCJDaPOcFBA6_WQrI3mtUwjsmaQxAlwhiE7HHyBZEdxNOx5krFCtEkP14JReI6PfhTTnwn_GyZD8QhjZhq0ogweiz1VAoffkYTnPwOZnf9PSnCwT2Do_IYiJo7ARLx1gp_DsGjKXUrM/s1600/20140418-IMG_3065.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMXCJDaPOcFBA6_WQrI3mtUwjsmaQxAlwhiE7HHyBZEdxNOx5krFCtEkP14JReI6PfhTTnwn_GyZD8QhjZhq0ogweiz1VAoffkYTnPwOZnf9PSnCwT2Do_IYiJo7ARLx1gp_DsGjKXUrM/s320/20140418-IMG_3065.jpg" width="320" /></a></div>
<br />
<br />
<div style="text-align: justify;">
We don't want to talk about the political and economic situation in Russia, as we are for sure not in the position to give an explanation to that, but we can see how this difficult moment is influencing the fashion business.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
During the last 10 years mostly of the European fashion brands (specially in the shoes business), have grown or survived thanks to the Russian and Chinese shops and department stores.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
It is clear the Russian people like very much the "Made in Italy" and they appreciate the quality of Italian productions. A lot of Companies concentrated their efforts on Russian market because they had no alternatives (European market is still weak and the euro was strong to the US dollars), so they are now depending from this market almost completely.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The situation is now that several brands are in big troubles because they see their seasonal sales going down from 30% to 40%. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The ruble is now about 75 to the euro. Comparing to the 42 we had before the crisis, you have the figure of the situation.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The loss of sales is not only in the Russian territories, but in Europe too. Paris, London, Milan...all the major cities are feeling the lack of Russian buyers in their shops.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Luckly the russian consumer is not moving into buying lower quality goods, but is just waiting for the prices go back to normal, to re start buying his favorite brand. So it seems this is just a temporary situation, but the question is now : when everything will go back to normal ?</div>
<div style="text-align: justify;">
<br /></div>
Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-23021981032959596902015-08-29T10:37:00.000+02:002015-08-31T07:49:18.550+02:00Ready for the Autumn's proposals ?<div class="separator" style="clear: both; text-align: left;">
<span style="text-align: justify;">Another Summer has gone and we are now moving in to a cooler season. </span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="text-align: justify;"><br /></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="text-align: justify;">We faced the devaluation of the Russian ruble, the Chinese stock market's crisis and we noted the excellent result of second quarter of the US economy.</span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="text-align: justify;"><br /></span></div>
<div style="text-align: justify;">
My personal feeling is that these turbulence will anyway head to a change of the way the consumers buy. Maybe the bold designs and colors of last seasons will be held in the drawers for a while. But the trends today are changing really quickly and it is hard to guess what will really happen.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
For sure the Summer's trend was to go sock less and we sold a lot of "ghost" socks. Not really fun for us, as nobody can see our work.</div>
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<br /></div>
<div style="text-align: justify;">
Coming back to Winter 15 :</div>
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<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-hmy2TzB1Hxg/VeFtGLX5L6I/AAAAAAAAA14/LDdoB03rW_c/s1600/sock%2Bhop.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="http://4.bp.blogspot.com/-hmy2TzB1Hxg/VeFtGLX5L6I/AAAAAAAAA14/LDdoB03rW_c/s320/sock%2Bhop.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The Sock Hop New York. Proposal of Bresciani socks for Fall<br />
<br /></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdW1o00kAUkwrsajnLPrWwF_uM2d5mHtmtWFSPiPONUofUEPYS2Pz8kNEUi73xhndv5gSEKg3QffImiv3wb85CxoTTZHbCsCDVr_ZADZkebTZvR7W6kdSi-INJnVbPUq00kTw8fkdraNo/s1600/ks.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdW1o00kAUkwrsajnLPrWwF_uM2d5mHtmtWFSPiPONUofUEPYS2Pz8kNEUi73xhndv5gSEKg3QffImiv3wb85CxoTTZHbCsCDVr_ZADZkebTZvR7W6kdSi-INJnVbPUq00kTw8fkdraNo/s320/ks.jpg" width="213" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">70% cashmere 30% silk fancies<br />
<br /></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-76wX9g0jFAY/VeFt6ECB67I/AAAAAAAAA2M/Io8koO8aYPk/s1600/wool.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="http://3.bp.blogspot.com/-76wX9g0jFAY/VeFt6ECB67I/AAAAAAAAA2M/Io8koO8aYPk/s320/wool.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Merino Australian wool</td></tr>
</tbody></table>
<div style="text-align: justify;">
Have a great Autumn !</div>
Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-65249806932064228202015-07-24T18:18:00.001+02:002015-07-24T18:18:23.786+02:00The needle<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvzDqagmlj73XLKdZ7NX3nTnY0jujDriW9y7RkEQIf93jSjsdDFhJ3_T5SKLprKRkvNVF2PpuAJ1gMl2wG7KzrvHt80X91x8rlwM-HnSWNIeEEzYD6ixMttklOowpNTbaeMI7B8PkVAm8/s1600/IMG_5980%255B1%255D.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvzDqagmlj73XLKdZ7NX3nTnY0jujDriW9y7RkEQIf93jSjsdDFhJ3_T5SKLprKRkvNVF2PpuAJ1gMl2wG7KzrvHt80X91x8rlwM-HnSWNIeEEzYD6ixMttklOowpNTbaeMI7B8PkVAm8/s320/IMG_5980%255B1%255D.JPG" width="240" /></a></div>
<br />
<br />
At the beginning there was the needle.<br />
Actually a lot of needles.<br />
All together doing a round dance. Some were playing with thicker threads, some were playing with thinner threads.<br />
And as if by magic, things were coming out.<br />
Very nice thing indeed.<br />
They were meeting threads from all the world.<br />
Threads of all the colors of the rainbow.<br />
They were playing and thing were coming out.<br />
And people were happy to wear them.<br />
<br />Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-34867895072844440312015-07-09T17:13:00.001+02:002015-07-09T17:13:43.121+02:00Respect for the work<div style="text-align: justify;">
We already noted in previous posts, how important is the work of all the people here in the factory. Once again we have to remark that, behind the big marketing plans, the big "words", the talk about the style...first there is the work of people who will maybe never be on the stage, but is the base of everything.</div>
<div style="text-align: justify;">
We still have some lady working home, in the village, and this morning I visited one of them, to bring some socks to hand link. She is 60 and living alone in a little apartment, working in a little room of 6 square meters, listening to a 30 years old radio...</div>
<div style="text-align: justify;">
Can you believe that without her precious work, all the things we discussed on this blog, the socks on the 5th Avenue in New York, the socks on Rue Francoise 1er in Paris... would be impossible ?</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The world is moving in another direction, but first should be the person, second the profit.</div>
<div style="text-align: justify;">
And we have to maintain dignity to the work.</div>
<div style="text-align: justify;">
Work should be on the stage.</div>
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<br /></div>
<div style="text-align: justify;">
Goodbye</div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhF6GrK_FEIMJIEf05oZY8Ss4Usg8DbfI6AxOq6GE_yX_jFutnWRqKOGjrTJtFEbrN8jpAQmmWpRChqdyYHXPlV65ia2Dnn8oHwnLteiMQ30SkazsGUdKi-QmuKk8meYtP82imyT_fbj9I/s1600/Foto+Riva_11+ok.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="263" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhF6GrK_FEIMJIEf05oZY8Ss4Usg8DbfI6AxOq6GE_yX_jFutnWRqKOGjrTJtFEbrN8jpAQmmWpRChqdyYHXPlV65ia2Dnn8oHwnLteiMQ30SkazsGUdKi-QmuKk8meYtP82imyT_fbj9I/s400/Foto+Riva_11+ok.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">production department</td></tr>
</tbody></table>
<div style="text-align: justify;">
<br /></div>
Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-77056723034865553492015-06-26T10:35:00.002+02:002015-06-26T10:35:50.203+02:00Pitti 88 report<div style="text-align: justify;">
Pitti number 88 is over. What was new ? I don't want to report you about the trends and the fashion, as you should have plenty of comments and reports on the web and for sure from more competent people than me.</div>
<div style="text-align: justify;">
What I can say ? More and more I see a disconnection between the business timing and the communication timing. Until Pitti was a trade show, we were showing our collection to retailers and they were prepared to see and buy goods 6 months ahead they arrive in the stores. </div>
<div style="text-align: justify;">
Now, as the Pitti is a public event, all the news are immediately on Facebook, Instagram, Twitter...people are calling the factories asking where they can find the item they see today on the newspaper, on the FB page..and when the answer is like "sorry, this is something will be available next Spring", the comment is like "are you kidding ?".</div>
<div style="text-align: justify;">
The "Pitti wall" just outside the main entrance of Padiglione Centrale is more and more full of people, staying there to "catch" pictures, another sign that the show is moving towards the final consumer directly.</div>
<div style="text-align: justify;">
Retailers are no more placing orders during the trade show, but just coming to see the news and then working on the collection later in the season (everybody want to see the final numbers of the season before buying for the new one).</div>
<div style="text-align: justify;">
This way the Companies are working more and more on urgent deliveries. To avoid production problems most of the producers are reducing the collection in order to have less references and concentrate the production's lots.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
I saw once again a lot of people around without socks...of course I didn't like this trend. I have a family to feed basically.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
..and now, after the Milan and Paris fashion weeks, the business is heading to NY for MRKet show.</div>
<div style="text-align: justify;">
See you there ?</div>
<div style="text-align: justify;">
<br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizAXjHmDgStiRX0jcSwaj7P6xrGvxrdjlvvlM3tFrgvfBVH1shnLCPiDzAQ7zJat7vvauv-ps61brgqZv5zuDvJopjR2S1yqk2W8AjKtn_Dh-688Dg91CdPenAdMeXDqlj-2b1OwhxOEk/s1600/IMG_5893%255B1%255D.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizAXjHmDgStiRX0jcSwaj7P6xrGvxrdjlvvlM3tFrgvfBVH1shnLCPiDzAQ7zJat7vvauv-ps61brgqZv5zuDvJopjR2S1yqk2W8AjKtn_Dh-688Dg91CdPenAdMeXDqlj-2b1OwhxOEk/s320/IMG_5893%255B1%255D.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Pitti event in Piazza Santa Croce</td></tr>
</tbody></table>
</div>
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Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-46205949205274347862015-06-06T08:00:00.002+02:002015-06-06T08:00:40.894+02:00Stylist, product manager, marketing director...who is the king ?<div style="text-align: justify;">
As a Company we are not only producing our Bresciani brand, but we have production's partnership with a lot of the best brands and stylists. </div>
<div style="text-align: justify;">
This allow us to have an overview on "what's going on" and on how the market is moving.</div>
<div style="text-align: justify;">
You maybe already know that big Companies have several key positions : the stylist, the product manager, the marketing director, the sales director..</div>
<div style="text-align: justify;">
You may be curious to know who is really taking the last decision about "what will be in the next collection". Actually there is not a standard, but our impression is that things are changing.</div>
<div style="text-align: justify;">
Everything is starting from the idea of the head of style, but not all the ideas complete their path and see the light.</div>
<div style="text-align: justify;">
The first step is to test if the items are technically achievable. Believe me, this is an extremely difficult and important point. Usually this work it's up to the Companies producing.</div>
<div style="text-align: justify;">
Then the final prototype is going trough the test of the product manager who decide if the item is technically perfect and it is possible to put it on sale.</div>
<div style="text-align: justify;">
But the marketing director has then to decide if the item is in line with the image of the Company, how much will cost to put it in the collection and forecasting the sales' result.</div>
<div style="text-align: justify;">
The ball is then in the field of the sales' people.</div>
<div style="text-align: justify;">
But who is really deciding at the end ?</div>
<div style="text-align: justify;">
My personal opinion it is that, due to the world financial and economic crisis, the key point driving these decisions is the cost/benefit calculation.</div>
<div style="text-align: justify;">
More and more an item is going in sale not because is beautiful and technically perfect, but because has more opportunities to be sold.</div>
<div style="text-align: justify;">
Developing new styles is extremely expensive, consequently, to reduce the costs, the collections are smaller and only few pieces are made "only for the show". Mostly of the items have to repay the cost the brand had to develop them.</div>
<div style="text-align: justify;">
Only few brands in the world don't have this problems, because their strong financial situation allows to invest a lot of money in research and development. </div>
<div style="text-align: justify;">
All the others have to move very very carefully today.</div>
<div style="text-align: justify;">
So, at the end, the key decision is more and more in the hands of the marketing manager, who has to forecast the cost/benefit result before all the process start...</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Have a nice week end</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqpLDTQN0NNfOWsqa2D6tTkAhDU63VufNjantIcQ2ROtOb-MuCulyLzAx697wQRvMLCWrTi4f5CdxHSsmzMYB5XtmN1WbkgfMXU5S_0WY4JlgsOlH9mIro5Fesv31j3Jxd9avCGl_ro6k/s1600/02A_6973.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqpLDTQN0NNfOWsqa2D6tTkAhDU63VufNjantIcQ2ROtOb-MuCulyLzAx697wQRvMLCWrTi4f5CdxHSsmzMYB5XtmN1WbkgfMXU5S_0WY4JlgsOlH9mIro5Fesv31j3Jxd9avCGl_ro6k/s320/02A_6973.jpg" width="213" /></a></div>
Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-46302902785889957002015-05-22T17:34:00.002+02:002015-05-22T17:34:46.720+02:00Why you pay more if it is Made in Italy<div style="text-align: justify;">
Somebody is thinking that buying something "Made in Italy" it is only a way to pay more for exactly the same item you can buy made somewhere else.</div>
<div style="text-align: justify;">
This is not the case.</div>
<div style="text-align: justify;">
For several simple reasons :</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
1 First and maybe the most important : the Companies here are subject to very strict rules to follow to preserve the health of the final consumer. I don't think you would like to wear on your skin something dangerous for your health; believe me, you have to pay the same attention you have when you check what you are eating.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
2 Most of the times what looks like the same item, you discover later that it is a completely different quality. Unfortunately you usually discover this detail only after you wear and you wash it for the first time.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
3 Notwithstanding some people is not believing it completely, almost all the Companies here respect the workers and pay taxes. Maybe you don't care when you buy, you just want to pay less...but you should care </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
4 If most of the actors, politics, singers, VIP persons in the world, are wearing Italian cloths, maybe the Italian style has something more ..</div>
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<br /></div>
<div style="text-align: justify;">
Have a nice week end</div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSoo3PaeAYuxAO-tvzhSV3K0qju0XiUT0YPF8sMT8pnwtPWLtUjoeIisvTZmnen5LowH2-H3WEXKLyjU0y-Qprm8QEVqErRmanE645yt9CrArJinPKCRsa6DuKc7sK0JCv7yHW_5ytDXg/s1600/IMG_1072.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSoo3PaeAYuxAO-tvzhSV3K0qju0XiUT0YPF8sMT8pnwtPWLtUjoeIisvTZmnen5LowH2-H3WEXKLyjU0y-Qprm8QEVqErRmanE645yt9CrArJinPKCRsa6DuKc7sK0JCv7yHW_5ytDXg/s320/IMG_1072.JPG" width="320" /></a></div>
Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0tag:blogger.com,1999:blog-3443916500133028427.post-90270319441448138382015-05-07T11:18:00.001+02:002015-05-07T11:18:16.013+02:00Underwear Bresciani collection is evolving<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgod8a8I4z8Nl2eblZ6Abx27EUrFrbRkyNryS9NVqE12rCTZudl8lrD0rHupN1HzEXV8VJYbAT12XmCTVTFzeBM56TQIuz3Aoer3ALikwZgIhyphenhyphenF9FR7RTFGrE7rxuppBVY_HnltzSSQz7Q/s1600/IMG_5734%5B1%5D.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgod8a8I4z8Nl2eblZ6Abx27EUrFrbRkyNryS9NVqE12rCTZudl8lrD0rHupN1HzEXV8VJYbAT12XmCTVTFzeBM56TQIuz3Aoer3ALikwZgIhyphenhyphenF9FR7RTFGrE7rxuppBVY_HnltzSSQz7Q/s320/IMG_5734%5B1%5D.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">New underwear collection</td></tr>
</tbody></table>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Bresciani underwear collection is evolving. At the beginning it was only 100% cotton, but now a lot of news on the rack : sea island cotton, cotton/silk, cotton/elastan, cashmere and silk..</div>
<div style="text-align: justify;">
Pitti is approaching and we will present all the news, not only about new fibers but new fittings too.</div>
<div style="text-align: justify;">
You can find our underwear in our Crocus Moscow shop, in our Bresciani shop in Baku, at Sartale shop in Wien and on line at Kabbaz and Kelly web site.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Sea island and cashmere/silk are the top to the range products. Sea island production is really limited (the original one, pay attention to "fake" sea island you can find on the market). Only 10.000 kilos per season coming from Caribbeans productions.</div>
<div style="text-align: justify;">
It is a long staple cotton with an incredible soft hand. Available in Bresciani in white, black and navy.</div>
<div style="text-align: justify;">
<br /></div>
Anonymoushttp://www.blogger.com/profile/07518383755416364677noreply@blogger.com0